Opportunity
Following the Covid 19 epidemic, École Notre Dame des Victoires (NDV) faced a reduction in year–over–year fundraising, negatively impacting the cultural enrichment programs that set the school apart. Additionally, enrollment numbers went from stagnant to declining.
Brand strategy
1. Create new fundraising revenue streams
2. Engage existing parent and student population to build community in new ways
3. Tell a new brand story by leveraging the centennial year for the little French, Catholic school in downtown San Francisco
Impact
Incremental $67,550 raised for NDV’s cultural enrichment fund*
New legacy fundraiser established in 2022, “Le Grand Marché”
New community engagement and revenue streams built into existing legacy fundraiser, “International Night”
National coverage of NDV’s centennial year
*52% of annual Parents Association budget
NDVSF Le Grand Marché concept, branding, marketing, product development, event planning and execution
NDVSF International Night branding, marketing, product development, event planning and execution, including designing and publishing a community–sourced cookbook
Le Centenaire de NDV: concept, branding, marketing, execution, including San Francisco cable car takeover