Branding + Creative Direction
A sneak peek of works in progress…
Product design + development
Design and product development of custom, blown glass, hand–painted Christmas tree ornament. The clay mold shown above is in progress and nearly complete and ready to open a steel mold, then paint.
Branding + identity design
Brand launch of SF, CA–based creative agency where brand experience meets interior design—delivering creative thinking, tastemaking and meticulous execution for interiors, events and experiences.
Brand architecture + positioning
Multimedia franchise with foundational works of literature that ground educational curriculum + tools, screen plays, film and streaming TV. Unique brand positioning underway for each product category.
Always with an eye on a brand’s intended growth trajectory, I build intuitive, memorable, consistent and repeatable experiences born from the company’s heritage, its aspirations, consumer interactions, and cultural context. A healthy brand exudes its mission and values with every artifact it creates in the world.
Classically trained in the fine arts, I set and sustain high aesthetic standards, while building inspirational, omnichannel experiences. I am steeped in the design discipline and inspired by design–led brands.
My mantra: Every detail is an opportunity to drop a jaw. I specialize in crafting beautiful spaces and experiences. I find the quality that makes them “obscure” and hero it, elevating the expected to the extraordinary. The experiences I produce make people feel special and stir in them those “Huh. Why didn’t I think of that?” moments.